Exploring the Internet Marketplace

 Part 1- What Tools Do You Need Exactly?

We will always fail trying to do a thing if we fail to pay attention especially to why we’re doing it and how we intend to do it.

These two reasons up here are the two most important ingredients that will leave your effort messed up if you forget to include them in your menu.

So what am I trying to say here?

1. You must have an in depth understanding of whatever it is that you want to do.

2. You must acquire the requisite knowledge needed to get them accomplished in record time.

To really understand how the centerpiece of our discussion- “The Internet Marketplace” works, you have to really explore it; and once you have that, you’ll have some powerful industry tools to help you work on it.

What exactly do you need to book a space for yourself in the Marketplace?

They’re are 8 things you need to gain mastery over to help you build your business empire online and they are as follows:

1. Learn how to build a high converting marketing website.

2. Grow your list.

3. Set up your marketing funnel.

4. Integrate the power of testimonials into your marketing system.

5. Leverage the converting power of quizzes.

6. Gain mastery over SEO.

7. Become a sales copy machine.

8. Learn how to create winning digital products.

PART 2- Building Your  Business System.

There are Websites and there are WEBSITES.

There are websites for several purposes but we’ll be  concentrating our effort only on websites that makes MONEY (for us). So, these of course are what we classify under Marketing wensites.

An experienced web designer who is not inclined towards marketing websites can build you a masterpiece yet, the site won’t be able to sell anything for you; even a product worth N100.

That doesn’t mean that the designer or programmer is bad…no, not at all. It simply means that he lacks internet marketing ideas to integrate into his skills.

So if you must set up your business online, then you have consider the following:

1. Draft your business ideas.

2. Understand your business model and tag your draft along with it.

3. Then use 1&2 build yourself a powerful Marketing website.

What’s next?


This is the second step after building marketing website. The essence here is to reach people, solve their problems, become relevant and earn some good money from people online by doing just that.

So after building that “Killer Marketing Wbsite” of course the next thing you’ll want to see is people trooping in to buy from you. So this is where list building comes in.

For example, Shoprite will cease to exist if nobody patronizes them  within 3months- 1year. So customers are the lifeblood of every business and if you don’t have them. you don’t have a business- period! Therefore if you have no customer list on your website, then you have no business online!

Your list is your ASSET. Follow me gradually please. It’s very important that you get this.

Marketing funnel

Yes! Think of this as your fishing net.

This is where you anchor your hook (sales letter and optin form; with these two, you funnel your visitors into your website and appeal to their heart with the power of your words and have them rushing to pay for whatever it is that you’re offering.

Selling is pure psychology. It’s an art and you must have to learn and master it if you must make money from it. But let me blow your mind THIS IS ABOUT THE BIGGEST SKILL ANYONE CAN ACQUIRE IN TODAY’S WORLD. Google is your friend.

Part 3- Testimonials And The Power Of Quizzes

The world is designed in such a way that you require proofs for almost everything.

For instance, you’re cruising your brand new SUV and police stops you on the way, the next question they’ll ask you is: “Wey your particulars, wey your license (for driving)?”

You want to be admitted from primary school to secondary school or from secondary to university, and they’ll ask you for your Credentials. So this too is applicable in the internet marketplace. People want to be sure that you’re not yahoo-yahoo.

If you’re selling body cream, they want to be sure that the people who have bought from you didn’t end up with skin cancer.

If you’re selling stretch-mark creams, they want to be sure that those who used your stretch removal products never had any issues with stretch-marks afterwards.

So, if you have affected their lives (by solving a problem for them with your products or services) a few people, have their testimonial boldly written on your site.

Leverage the Power of Quizzes

This is one powerful way to drag people into your business without them noticing. It actually works like voodoo.

Do a background check on your Buyer Persona, find out what their problems, weaknesses and strengths are. Use it to form a quizzes in what you think they’ll have the most need for; and drag them into your marketing net like a magnet.

Part 4- What are the major problems that people have when they say?

I don’t have money.

I have no job.

My business is not doing well.

I’m in a huge financial mess!

What exactly is that problem?

The answer is simple: Not knowing what to do.

But I will break it down a step further; which is: “Not knowing how  to sell yourself, your opportunity, your product or  services”.

Now, a lot of people who sell products or offer services usually make a major mistake that usually cripples their business and returns them back to square one; and that is: “Approaching their business as a salesman pitching to a customer instead of positioning themselves as a consultant witha wealth of experience and authority in their chosen field of endeavour”.

This mistake up here will not only kill your business, it will render you useless and you’ll Blame it on your ‘village people.’

So this is the very reason why I train and teach those willing to explode their businesses and brands and HOW TO SELL LIKE A BOSS (quietly).

To be a boss is not to buy “Boss” brand of T-shirt or wear a “Boss” Cologne…No! A boss exudes Authority!

How then ow do you sell like a boss? And secondly, how do you build a ‘real’ profitable business online?

To build a real business online even if you’ve never handled a mouse before there are principles you must follow. Every true business must do one major thing if it must be profitable/ and highly rewarding.

It must provide value for it to be rewarded. This simply means that for you to make money (in this context- Online), then you must sell something. But the truth is: People hate being sold to.

In fact they are most times, almost 90% allergic to people trying to sell something to them. This is the frustration that a lot of network marketers go through. Why would I give you my N120K for a phone that takes about 40mins to boot? Why would I pay N5,000 for a plate of Rice in a Bouka?

There are services and there are services.

So if you must sell anything, that thing must be able to deliver on its promises.

NOW, what exactly do you need to set up a business online? Follow me carefully, you don’t also need to break the bank in order to get this done.

1. Choose a viable business name.

2. Choose a lucrative domain for your business online.

3. Know your business model and develop your business on it; otherwise you’re dead on arrival.

4. Build your website for such business.

5. Develop your marketing funnels and attach them to the website.

6. Build, brand and grow your social media channels and use it to gain Authority, Likeability and Brand Equity.

7. Think of a product to create (for profit) or service/s to market (for profit).

8. Use unique brand stories to blow your business organically.

So… I would like to know:

1. Those of us who already have an existing business.

2. Those intending to start a business but don’t know how to go about it.

3. The unemployed.

4. The confused and uncertain.

If you fall into any of the above listed, then my program is for you.

I would love to have a chat with you.

Part 5- Make yourself visible, discover opportunities

There are Viable Online Business Ideas That Can Make You a Million Naira Within 6 Weeks With Less Hassles.

Yes…that’s not a slip of the tongue by the way. There are so many easy routes to getting started online and making a killing doing such legit businesses.

Internet business is by far the easiest market where anyone can translate into a millionaire overnight. I’m not talking about lottery, ponzi or whatever you call them; I mean you can succeed online doing a ‘real’ business. It doesn’t require much of experience.

You can learn that skill today and that’s why we’re here for you- To open your eyes to the boundless possibilities of Internet Marketing.

But…Hey! Do you know that I never knew that this was possible? Do you know that I never believed it even the first time I heard about it? Do you know that I actually felt like there was no need for me to acquire this skill until; I decide to give it a trial after a while?

Listen! The world is fast changing; and those who fail to adapt will have themselves to blame sooner or later.

The journey to building a truly profitable business online is anchored upon two major things:

1. Creating the right product/ services.

2. Understanding the internet marketplace in such a way that you can strategically position yourself for sales in front of a willing market with cash-in-hand even with your eyes closed!

Setting up a business online for some insane profits is in no way different from making money offline; just that here online, it is way faster.

So to make money online, YOU MUST HAVE TO SELL SOMETHING!

The reason you have not made a dime online or even ventured building a business or brand online is simply because you were just like me initially.

You see…

1. I never knew it was possible.

2. I never knew how to SELL.

Even though I have all the skills to earn me at least quarter to half a million naira on monthly basis, yet I struggled to pull through because: I simply was in lack of the “HOW-TO”.

So, the next thing you must consider before building that business of yours online is to understand BUSINESS MODELS first. That way you’ll know exactly how to structure your way to achieving whatever it is you intend to create.

So, basically you need two things to build your business and they’re:

1. Product (something to sell).

2. Traffic (where to sell them).

Now, you can sell just about anything online…yes! The above mentioned is what makes it a real business; and the market will never get over-saturated. So there’s no competition!

I would like to ask you now, please:

  • What do you do?
  • What are your skills?
  • What are your interests?
  • What’s your passion?

Your reponse to these questions will decide how far you’re willing to go.

-Patience Ekle


Thank you for connecting with me, for this I’m deeply grateful.My name is Patience Ekle. I’m the Founder- Pekle Africa Brand (https://pekleafrica.com) as well as #Pekle ‘Online’ Academy; a Business Consultant, Brand Commuication Expert, Digital/ Social Media Marketing Strategist, & Writer. I’m a full-time online entrepreneur with passion focused around delivering key skills to young people on “How To Make Money Online”, build ‘Authority’ online; and master how to create winning products from their individual skills and abilities. Join my study group here if you’re concerned about growth and making some meaningful connections: https://web.facebook.com/groups/275372389880260/

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